Marco Rossetti
Marco Rossetti is an Italian artist renowned for his intriguing photographic works. Born in Campania, he has made his home
The artist Jeff Elrod currently splits his time between Marfa, Texas, and New York. Back in the late ’90s, he refined his approach to abstraction. For instance by taking the Warholian or Christopher Woolian tactic of rerouting the painter’s touch with more industrial tools one step further: Elrod favors the mouse. He creates a series of smooth, vector-based, free-style design motifs — the backgrounds of Illustrator- and Photoshop-mimicking modernist color-field paintings.
Ultimately there is no foreground or background. The hyper-smooth surfaces resist any impressionistic sanctuary. The fast, sinuous marks that cut across the color are not weighted with the fragility of the human hand. But the marks are familiar, at least for anyone who has spent time in front of a graphics software program, and they are made by hand.
In the early days, Elrod would station a camera behind his shoulder, and as he scrawled dozens of designs on the screen. Then he’d take pictures that he’d turn into slides, select, and project onto a canvas. Afterward, he’d mark off the white computer lines with masking tape before applying his all-over palates of acrylic or spray paint.
‘I use automatic drawing as a device to make images with,’ he explains. ‘But I’m a formalist painter. It’s always about the form, the composition. My task is to get the painting off the screen and onto the canvas.’
Nevertheless, Elrod’s mediation still happens with his use of the mouse between him and the machine. ‘I’m very comfortable with the screen,’ he says. ‘For me, it’s a very natural way to draw. The space is a screen instead of a window.’
When Elrod first began showing in New York in 2000, he was perceived cautiously as a curious talent. Although, in the past year, the art world seems to have caught on to his prognostic experimentation. In fact, that might have to do with our increasing comfort with the screen and our changing relationship with digital intermediaries. After all, to see an Elrod up close is not to see an inferior rendition of a Photoshop file. It is to witness the points at which the human hand tirelessly works the surface to leave a clean trace.
Overall Elrod’s paintings may be the least convertible artworks for a web browser.
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